Starting an Essential Oil Business

Why Are Essential Oils Trending?

The use of essential oils are on the rise. I personally think that essential oils are gaining popularity because of the following reasons:

  • With proper use of essential oils, it can be very effective. I've personally experienced the benefits of it, heard/ seen testimonials on the great results others are getting and on top of that, there are also medical studies that prove its effectiveness.
  • People are moving towards natural solutions to health related issues. As we all know, synthetic drugs and medications can cause a lot of negative side effects.
  • Through the power of social media, trends are able to spread much more quickly than in the past. Thus, the spread of the use of essential oils.

In 2016, the global essential oils market size was valued at USD 6.63 billion (Source: Grand View Research) with food & beverage as the leading segment. The spa & relaxation segment was the 2nd largest. It is stated that "Essential oils are beneficial for blood circulation stimulation and have excellent soothing effects on the central nervous system. Various health benefits have also fostered product application in massage and aromatherapy sectors."