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WOM in Small Business

Posted by Jacqueline Teo on May 6, 2011 in Business and Entrepreneurship, Business Talk |

Back in 2009 when I invited Ian McKee from Vocanic to speak at one of my conference, he talked about word-of-mouth (WOM) marketing. It was really interesting so I started researching on the topic and have been practising it until today. I even wrote a post on how powerful word-of-mouth can be. For Entrepreneur’s Corner [...]

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Home-Based Handcraft Business

Posted by Jacqueline Teo on March 4, 2011 in Business and Entrepreneurship, Business Talk |

Hobby is an interested pursued for pleasure and relaxation. It’s not an occupation so we don’t get paid for, say collecting stamps, wall climbing, wood crafting, you name it. Some hobbies even require us to invest time, money and effort. But wouldn’t it be awesome if you can turn your hobby into business? Of course [...]

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